Understanding Your Ad Performance
The Ad Campaigns dashboard provides a comprehensive overview of how your ads are performing. Here's a breakdown of the key metrics you will see for each ad:
- Status: The current status of your ad (e.g., Active, Paused, In Review).
- Impressions: The total number of times your ad was displayed on screen.
- Clicks: The number of times users clicked on your ad.
- Spend: The estimated total amount of money spent on your ad campaign, shown in USD.
- Locations: The dashboard also shows a breakdown of performance by country, helping you understand where your ad is getting the most engagement.
Use this data to make informed decisions about which ads to continue running, which to pause, and how to optimize your targeting and creative for future campaigns.